Master in Strategic Marketing & Digital

Master in Strategic Marketing & Digital


The Masters in Strategic & Digital Marketing at Rabat Business School combines the theoretical and practical aspects of Marketing to provide the student with a global view of the strategies that companies use to develop and promote their products and services. The courses allow the student to acquire skills both at the national and international level.

Combining the theoretical and practical aspects of Marketing, this master’s degree enables students to acquire an in-depth knowledge of marketing strategies, as well as all the related disciplines within the field, such as consumer psychology, international marketing, digital marketing, market research, etc.

Including modules taught in English, this master’s degree equips you, through the acquisition of technical, communicative and linguistic skills, for a better professional integration.

In addition, the program includes a semester covering the fundamentals of the Management fields, allowing each student to learn about good managerial practices.

Organization of studies
* Some modules 

1st year
-Advanced Marketing Concepts 
-Quantitative Research Methods 
-Qualitative Research 
-Digital marketing
-Communication, Leadership & Negotiation
-Operational Marketing
-Sales force management
-Communication 
-Responsible Project
-Professional project workshop

2nd year 
-Consumer behaviour  
-International marketing  
-Strategic Marketing 
-Online and Offline Marketing Communications 
-Social Network Marketing 
-End of studies project

Advantages:
-Diploma recognized by the Moroccan State allowing job opportunities in public institutions and to integrate public universities on a national and international scale for state doctorates. 
-24 weeks of internship in a company. 
-Possibility of academic exchange with ESIC Madrid.
-Courses are conducted in French and English. 
-A permanent faculty shared with our partners. 
-The possibility of spending a break year at Walt Disney World in Orlando, Florida.
-Local pedagogy.
-A permanent faculty.

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