Abdul Bashiru JIBRIL

Abdul Bashiru JIBRIL


Dr. Abdul Bashiru JIBRIL

PhD in Marketing Management, Tomas Bata University, Zlin, Czech Republic

Assistant Professor

Dr. JIBRIL is an Assistant Professor of Marketing at Rabat Business School. He received his Doctor of Philosophy (Ph.D.) degree from Tomas Bata University in Zlin, Czech Republic, and had his MSc degree in Marketing and Management from the same University. Before joining UIR-RBS, he was a Postdoctoral Research Fellow at the Faculty of Management and Economics, Tomas Bata University. Dr. Jibril currently teaches Business strategy, Strategic Management, Strategic Marketing, and International Marketing & Business at both postgraduate and undergraduate levels. His research interest lies in the areas of Technology adoption in a developing country, Consumer behavior & Brand management, Relationship Marketing, Social media marketing, and SMEs development. His research has been published in impacted and ABS ranking journals such as the International Journal of Information management, Cogent Business Management, Sustainability, etc. He has also participated and presented in numerous international scientific conference proceedings (indexed in WoS/Scopus/Springer), host countries such as the USA, UK, France, Germany, etc.
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