International Conference on Sustainable Business Practices in a VUCA World - ICSBP2022

International Conference on Sustainable Business Practices in a VUCA World - ICSBP2022

About the Conference 
In a world characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), sustainability is a key issue for management research. During the last years, sustainability has been addressed by scholars in many different contexts, including logistics and supply chain management, marketing, finance, innovation as well as human resources, ethics, and social responsibility. The aim of this conference is to discuss the state of the art in each specific field of study in management, look for common themes and create synergies among different streams of research.
This conference will be a platform for industry practitioners, academicians, entrepreneurs, and research scholars to come together, to learn, share and discuss current and emerging topics in various areas aligned towards sustainability. This would be a great knowledge-sharing event for a diverse audience embracing international and national participants. The event has inspirational keynote speakers, practitioner-led workshop sessions, and mutually beneficial networking opportunities.
We invite original papers from interested professionals and researchers to present and participate in the conference in response to the uncertain and complex pandemic scenario and to interconnect all these issues with business sustainability. Papers jointly written by industry leaders and academics are preferred for this conference, as industry-academia collaboration is powerful in finding practical and innovative solutions to the challenges.
Conference Topics
The conference is seeking submissions related to the following topics:

Social marketing, green marketing implementation and analysis, social marketing and social change, macro-social marketing, community-based social marketing, social marketing for small businesses, social media and digital marketing, strategic social marketing, ethical issues in social marketing, health behaviour and communication, social marketing for public health, consumers’ behaviour towards environmental change, sport and entertainment marketing, political marketing, virtual experiential marketing, fashion and arts marketing, marketing in age of disruption (marketing issues during Covid-19, pandemics and digital disruptions), marketing using gamification practices, pictorial communication using emojis etc., marketing in retail, service, industrial domain, neuro marketing, rural marketing, ethics & social responsibility in marketing, e-CRM, chatbots for brand communication, event and experience Branding, corporate and umbrella brands, corporate reputation and identity, non-profit, charity and social enterprise brands.

Sustainable HRM practices, green jobs, sustainable leadership, digital HRM, strategic HRM, industrial relations & legal aspects of HRM, employee turnover & attrition, strategic training & development, transformation HR, employee engagement, talent management, leadership development, e-recruitment, integration of technology in HR practices, skillset for industry 5.0, virtual teams and environments for innovation, performance measurement and management, augmented reality and training, employment laws and employee relation, evolving HR models in SMEs, information and knowledge management, ethics and spirituality, workplace politics, gig workers, HR analytics, HR agenda post Covid-19, gamification in HRM, building agile organizations, digitalization in HRM.

New and advanced developments in the field of information systems, emerging technologies like blockchain, fintech, IoT and others, opinion mining, sentiment analysis, text mining, image mining, video analytics, network science, machine learning, bio-inspired computing, artificial intelligence algorithms, visualization of big data, security and privacy, smart cities, e-Governance, development and project management, IS education and e-Learning, social media and sharing economy, green IT, augmented reality, virtual reality, telepresence devices, collaboration platforms, persuasive technology, sustainable IT services, customer-dominant logic.

Sustainable growth in business ecosystems, responsible design of digital business models, platform economy and personal data spheres, values in entrepreneurship and innovation, innovation and trust, long-term strategies of financing entrepreneurship ventures, family-based entrepreneurship, succession, and transition issues, growth and scale-up, digital ecosystems and entrepreneurship, social networking sites for entrepreneurship, social entrepreneurship, financing entrepreneurship ventures, money management for entrepreneurs, entrepreneurship in institutional voids, innovation and non-governmental organizations, participatory innovation, frugal innovation, value-sensitive design, ethics in innovation management.

Sustainable investment, ESG (Environment, Social, and Governance) factors and investment policies, socially responsible investing, investor attention, portfolio management, risk management, financial institutions and sustainable development, Covid-19 and financial contagion, sustainable commodities, cryptocurrencies, fintech, digital finance, open finance, green finance, climate finance.

Circular economy, food logistics and SCM, integration (internal and external) and collaboration, inventory management, logistics and supply chain innovation, humanitarian logistics, new technology role and impact, retail logistics, supply chain costing and finance, supply chain resilience, Covid-19 and supply chain strategy, transportation and logistics business and management, maritime transportation, last-mile logistics, green vehicle routing problem, green production and routing problem, renewable energies and clean production.

Sustainable tourism, tourism for economic development, tourism and culture, tourism patterns, tourism and destinations, tourism development and hospitality, tourism in contemporary society, tourism industry, sustainable development and effective management of competitive city destinations, heritage branding, connectivity and tourism competitiveness, sports & event tourism, protected areas and tourism, urban tourism and cultural heritage, GIS applications in tourism, tourism and environment, tourism planning and regional development, entrepreneurship in tourism and hospitality, gastronomic tourism, new types of tourism (dark/grief tourism, event tourism, film tourism, etc.), animation in tourism, hunting tourism, usage of AI & VR in tourism, virtual tourism, eco-tourism, tourism post Covid-19.

Note: The above list is indicative. Papers conforming to the overall theme of the conference but not mentioned in the topics above are also welcome.
Apart from the technical sessions, Panel Discussions will also be organized during the conference.
Guest Speakers

Dr. Constantine Blome

Professor of Operations Management, Sussex University Business School, UK


Dr. Miguel Pina e Cunha

Professor of Leadership and Organization Studies, Nova School of Business and Economics, Universidade Nova de Lisboa, Portugal


Dr. Yogesh K. Dwivedi

Professor of Digital Marketing and Innovation, School of Management, Swansea University, UK


Dr. Brian Lucey

Professor of Finance, Trinity College Dublin, Ireland


Ms. Mia Negru

Entrepreneur in the field of sustainability, public speaker and advisor to the city of Copenhagen, Denmark

Submission Guidelines
All submissions must be original and not simultaneously submitted to another journal or conference. 
 Please find the template for submissions here
Submissions must be done using the following EasyChair link :

Download the Call for Submission here
The following submission categories are welcome:

The extended abstract of about 800-2000 words (excluding references) must include the purpose, methodology, major findings, and contribution of the research along with the suitable keywords.

Full-length papers should not exceed 8,000 words including tables & figures (excluding references). The manuscript should be submitted in a single file containing the title page (without author details), the main manuscript, and the references.

The review of the submissions will be double blinded. All extended abstracts and full papers must be anonymized.
Publication Opportunities
All accepted and presented abstracts will be published in the Book of Abstracts and Conference Proceedings Book with ISBN number in pdf version on our web page.
Authors of selected papers will be invited to submit their papers to a special issue of:
International Journal of Information Management, IJIM Data Insights (Elsevier), ISSN 2667-0968
International Journal of E-Entrepreneurship and Innovation (IGI Global), ISSN 1947-8585, Scopus indexed
Journal of Global Operations and Strategic Sourcing (Emerald), ISSN 2398-5364, Scopus indexed, ABDC ranked 
Benchmarking: An International Journal (Emerald), ISSN 1463-5771, Scopus indexed, ABS and ABDC ranked 
International Journal of Financial Studies (MDPI),
ISSN 2227-7072, Scopus indexed, ABDC ranked
Strategic Change: Briefings in Entrepreneurial Finance (Wiley), ISSN 1099-1697, ABS and ABDC ranked
International Journal of Spa and Wellness (Taylor & Francis Online), ISSN 2472-1735, ABDC ranked
The Journal of Risk Finance (Emerald), ISSN 1526-5943, Scopus indexed, ABS and ABDC ranked
The Journal of Economic Asymmetries (Elsevier), ISSN 1703-4949, Scopus indexed, ABDC ranked
Journal of Risk and Financial Management (MDPI), ISSN 1911-8074, Scopus indexed, ABDC ranked
Sustainability (MDPI), ISSN 2071-1050, Scopus indexed
Important Dates
• The submission deadline is extended to April 24, 2022.
• April 30th, 2022: Acceptance notification
• May 25th, 2022: Deadline for the registration fees payment
• June 23rd-24th, 2022 : Conference dates
Pre-Conference Workshops
The Conference offers the opportunity to participate to three workshops. The one-day pre-Conference workshops will take place on June 22nd, 2022.
A certificate of completion will be given to the participants. 
The participation to the workshops requires a registration for the Conference and is subject to additional workshops registration fees of 50 euros.
Workshops registration 
Participants to the Conference who will register before March 15th, 2022, will be exempt from the workshops fees.

Workshop 1: How to Write Good Quality Manuscripts To Target High Ranked Journals
Resource Person:
Dr. Yogesh K. Dwivedi
Professor of Digital Marketing and Innovation
School of Management, Swansea University, UK
Chief-Editor – International Journal of Information Management 
Associate Editor – Journal of Business Research, European Journal of Marketing, Government Information Quarterly

Workshop 2: Quantitative Data Analysis Using Process-Macro (SPSS-Plugin) 
Resource Person:
Dr. Vikas Arya 
Professor of Marketing 
Rabat Business School, International University of Rabat, Morocco

Workshop 3: Structural Equation Modeling (SEM)- SMART PLS: A Hands-on Approach
Resource Person:
Dr. Ahmed Tariq 
Professor of Marketing 
Rabat Business School, International University of Rabat, Morocco

Registration Details
PhD students: 100 euros
Academics: 150 euros
Non academics: 200 euros
Conference Chairs
Chair: Dr. Ikram Jebabli
Co-Chair: Dr. Albrecht Fritzsche
Organizing Committee
Dr. Vikas Arya
Dr. Surajit Bag
Dr. Kaoutar Chargui
Dr. Abdelhak El Idrissi
Dr. Albrecht Fritzsche
Dr. Ikram Jebabli
Dr. Diorgenes Falcao Mamedio
Dr. Mohamed Amine Masmoudi
Dr. Raja Sreedharan
Dr. Tarik Zouadi
Scientific Committee
Dr. Nezih Altay, Driehaus College of Business, Chicago
Dr. Mohamed Arouri, University of Côte d’Azur, France
Dr. Vikas Arya, Rabat Business School, International University of Rabat, Morocco
Dr. Ann Suwaree Ashton, Graduate School of Tourism Management, National Institute of Development Administration, Thailand 
Dr. Surajit Bag, Rabat Business School, International University of Rabat, Morocco
Dr. Roberto Baldacci, University of Bologna, Italy
Dr. Muhammad Saad Baloch, Rabat Business School, International University of Rabat, Morocco
Dr. Dina Barbian, Institute for Sustainability, Germany
Dr. Abhishek Behl, Jindal Global Business School, India
Dr. Lotfi Belkacem, University of Sousse, Tunisia
Dr. Amine Ben Amar, Excelia Business School, France
Dr. Rachid Benmansour, INSEA Rabat, Morocco
Dr. Constantine Blome, Sussex University Business School, UK
Dr. Sabri Boubaker, EM Normandie Business School, France
Dr. Elie Bouri, School of Business, Lebanese American University, Lebanon
Dr. Houssam Bouzgarrou, University of Sousse, Tunisia
Dr. David Bryde, Liverpool Business School, Liverpool John Moores University, UK
Dr. Marco Busi, Carisma RCT Ltd, Republic of San Marino  
Dr. Kaoutar Chargui, Rabat Business School, International University of Rabat, Morocco
Dr. Stephen Childe, Plymouth Business School, UK
Dr. Tsan-Ming Choi (Jason), College of Management, National Taiwan University, Taiwan
Dr. Anca Clipa, Alexandru Ioan Cuza University of Iaşi, Romania
Dr. Miguel Pina e Cunha, Nova School of Business and Economics, Portugal
Dr. Emrah Demir, Cardiff Business School, UK
Dr. Claver Diallo, Dalhousie University, Canada
Dr. Btissam Dkhissi, National School of Applied Sciences of Tetouan, University Abdelmalek Essaadi, Morocco
Dr. Rameshwar Dubey, Liverpool John Moores University, UK
Dr. Yogesh K. Dwivedi, School of Management, Swansea University, UK
Dr. Abdelkader El Alaoui, Rabat Business School, International University of Rabat, Morocco
Dr. Mhamed Ali El Aroui, Rabat Business School, International University of Rabat, Morocco
Dr. Abdellah El Fallahi, National School of Applied Sciences of Tetouan, University Abdelmalek Essaadi, Morocco
Dr. Ahmed El Ghini, Mohammed V University in Rabat, Morocco
Dr. Aghezzaf El Houssaine, Ghent University, Belgium
Dr. Abdelhak El Idrissi, Rabat Business School, International University of Rabat, Morocco
Dr. Ahmet Arif Eren, Omer Halisdemir Universitesi, IIBF, Turkey 
Dr. Albrecht Fritzsche, Rabat Business School, International University of Rabat, Morocco
Dr. Zied Ftiti, EDC Paris Business School, France
Dr. Angappa Gunasekaran, School of Business Administration, Penn State Harrisburg, USA
Dr. Shivam Gupta, NEOMA Business School, France
Dr. Erik G. Hansen, Johannes Kepler University Linz, Austria
Dr. Charice Hayes, Baltimore City Community College, USA  
Dr. Linda D Hollebeek, Montpellier Business School, France
Dr. Ahmed Imran Hujnra, Rabat Business School, International University of Rabat, Morocco
Dr. Abdelmajid Ibenrissoul, University Hassan II Casablanca, Morocco
Dr. Ikram Jebabli, Rabat Business School, International University of Rabat, Morocco
Dr. Fedwa Jebli, Rabat Business School, International University of Rabat, Morocco
Dr. Abdelhakim Khatab, Lorraine University, France
Dr. Çağrı Koç, Social Sciences University of Ankara-ASBU, Turkey
Dr. Arpan Kumar Kar, Indian Institute of Technology, India  
Dr. Yong-Hong Kuo, University of Hong Kong, China
Dr. Amine Lahiani, University of Orléans, France
Dr. Ann Langley, HEC Montreal, Canada.
Dr. Brian Lucey, Trinity College Dublin, Ireland
Dr. Diorgenes Falcao Mamedio, Rabat Business School, International University of Rabat, Morocco
Dr. Simona Mancini, University of Eastern Piedmont, Italy
Dr. Mohamed Amine Masmoudi, Rabat Business School, International University of Rabat, Morocco
Dr. Ferenc Meszaros, Budapest University of Technology and Economics, Hungary
Dr. Eleni Michopoulou, College of Business, Law and Social Sciences, University of Derby, Buxton 
Dr. Bouchra Mzali, ESG UQAM, Canada
Dr. Thanos Papadopoulos, Kent Business School, UK
Dr. Justin Paul, University of Puerto Rico, USA 
Dr. Yvonne du Plessis, North-West University Business School, South Africa
Dr. Christophe Rault, University of Orléans, France
Dr. Mohamed Reghioui, National School of Business & Management of Tangier, University Abdelmalek Essaadi, Morocco
Dr. Hiran Roy, Fairleigh Dickinson University, Canada
Dr. David Sarpong, Brunel University, UK
Dr. Deepa Sethi, Indian Institute of Management Kozhikode, India
Dr. Anshuman Sharma, Ajman University, UAE
Dr. Édison Renato Silva, Federal University of Rio de Janeiro, Brazil
Dr. Raja Sreedharan, Rabat Business School, International University of Rabat, Morocco
Dr. Tendai Douglas Svotwa, Botho University, Botswana
Dr. Hiram Ting, Faculty of Hospitality & Tourism Management, UCSI University, Malaysia
Dr. Miguel Pérez Valls, University of Almería, Spain
Dr. Samuel Fosso Wamba, Toulouse Business School, France
Dr. Jochen Wirtz, National University of Singapore, Singapore
Dr. Imran Yousaf, Air University School of Management, Pakistan
Dr. Tarik Zouadi, Rabat Business School, International University of Rabat, Morocco
The conference will be held in Rabat Business School campus.
Transport of the registered participants will be available from the center of Rabat (Gare de Rabat-ville) to the campus.
The conference program is available at the link below.
Guided Tour of the Host City
Rabat, the capital of Morocco, a diplomat center where several breath-taking sites exist. Founded in the 12th century as a fortified town by the Almohad dynasty.

We invite you to learn more about this beautiful city of Rabat during the half-day city tour to be organized on June 25th, 2022.

This city tour will lead you to the city’s main touristic features such as « Chellah » the most ancient human settlement on the mouth of the Bou-Regreg River, « Hassan Tower » as the minaret of an incomplete mosque, « Mohammed V mausoleum » a masterpiece of modern Alaouite dynasty architecture, the « Oudayyas Kasbah », a city within a city, and the « Royal palace » as the primary and official residence of the king of Morocco dating back to the 19th century.

Below are some photos of the sites we’ll explore together.
All questions related to the submissions should be emailed to
Technical Support
Mohammed Wail Boulahjour
Badredine Boulaid 
Abdellatif Harraida
Hind Loukili
Ijlal Moufid
Nawal Ouahbi
The details will be available soon.