Martin Yongho HYUN

Martin Yongho HYUN


Dr. Martin Yongho HYUN

PhD in Marketing, University of Surrey, United Kingdom

 Assistant Professor


Descriptif : Dr. HYUN was born and grew up in Jeju Island, South Korea. He has a PhD in Management Studies from the University of Surrey, UK.  His research interests include digital marketing, virtual and augmented reality technologies, branding, and scale development, and have been expanded to digital consumers’ misbehaviors, corporate social responsibility, and consumers’ video reviews. He has published several papers in globally reputed journals such as the Journal of Business Research, Journal of Travel Research, Computers in Human Behaviors, Journal of Tourism and Travel Marketing, among others.

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