Dr. Nacef Mouri is the Associate Dean of accreditations and an Associate professor of Marketing at Rabat Business School. He is also the Program manager of the Master’s in Strategic and Digital Marketing and the Director of RBS’ research center BEAR-Lab (Business, Economics, Actuary, Research-Lab). Prior to his position at RBS, Dr. Mouri was a professor at George Mason University in Virginia where he co-chaired the annual Mason Entrepreneurship Research Conference (MERC), bringing together scholars from various fields and different countries to build a community of entrepreneurship researchers across various disciplines. He holds an MBA and a PhD in Marketing from the University of Central Florida (2005, Orlando FL, USA). Dr. Mouri’s research work has received numerous awards and has been published in a number of journals including the Journal of Business Venturing, Decision Sciences Journal, Industrial Marketing Management, the Journal of Marketing Management, and the Journal of Travel Research, as well as in several conference proceedings. Dr. Mouri has taught a variety of marketing courses at the undergraduate and graduate levels, as well as in executive education. He received multiple teaching awards including UCF's College of Business Teaching Award, the University of Central Florida’s Award for Excellence in Teaching, and George Mason University's Most Influential Faculty Award. Dr. Mouri has served as a consultant to several international firms and is active in various professional associations. He was the President of the Association of Collegiate Marketing Educators and currently sits on the Board of Directors of the Federation of Business Disciplines.