Vikas ARYA

Vikas ARYA


Dr. Vikas ARYA

PhD, Marketing, DIT University, – Dehradun, India

Assistant Professor

Dr. Vikas Arya has a PhD in Digital Brand Management. He has presented his work at more than 45 reputed conferences, including EGOS at CBS-Denmark, American Marketing Science Conference, and American Marketing Association Conference 2021. He is a Guest Editor of nine International Journals listed in Scopus &/or ABDC category.  He has published papers in reputed journals such as International Journal of Information Management, Computers in Human Behavior, Journal of Retailing and Consumer Studies, Journal of Global Information Management. He is an expert on data analysis using SPSS, AMOS, ADANCO, SMART_PLS, Process, NodeXL, and Nvivo, and imparted various training sessions/workshops on Research & Data Analysis. His research and teaching interests are in Consumer Behaviour, Brand Management, Marketing Communication, Destination Branding, Digital Mobile Apps’ marketing, Brand Building using virtual platforms, Sports Marketing, and Communication in Health Care management. 
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