This executive master's degree in " Media listening & Business Intelligence " is designed to meet the demands of the job market given the high use of digital media and the importance of the large quantity of data generated.
The program offers Tools-oriented training, based mainly on the no-code concept, allowing you to use the latest technological tools of web scraping for the extraction, exploration and analysis of data using Business intelligence and artificial intelligence, by applying DevOps best practices.
This andragogical program allows a quick understanding of social listening practices and analysis using business intelligence.
GOALS
The objective of this master's degree is to train participants in these 5 key skills, with a no-code approach :
- Data Management: Web scraping around digital media.
- Business Intelligence: Business intelligence tools for better data management.
- Artificial Intelligence: new technologies in data science and Machine Learning.
- Data technologies: Big data and cloud tools for business intelligence.
- DevOps: Tools and best practices for better management of business projects.