The Big Data trend stems from the quantitative explosion of digital data and its processing. The concept of "Big Data" imposes its importance, one can no longer do without data, it is everywhere, anytime, in real time, it is voluminous, customer-oriented.... And comes from multiple sources: Telephone, television, servers, websites, databases ...
The future challenge for companies will be to find professionals with strong scientific skills, with mixed profiles (in computer science, statistics) capable of understanding marketing issues and of using the right communication tools to present their data (data scientists).
Developing the analytical skills of business and management professionals is more than ever a necessity. It is a matter of combining basic training and professional experience of business executives with more advanced skills in the analysis and interpretation of data, in order to improve both decision-making and the ability to innovate.
Demande d’information
Abdessamad GHARIS
Tel : +212 530 10 30 75 / 06 64 35 34 11
Email : Abdessamad.gharis@uir.ac.ma
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